The ideal target audience of my music video is going to be teenagers (13-18) based on the song (indie pop) and the target audience questionnaire.

Indie pop music are most known and listen to by this age range, as they are in the charts a lot. When you look deeper into the song, the lyrics are a lot more meaningful, this may apply to young adults late teenagers for this reason. However the topic of depression and sadness from a loss of a loved on, is majority young adults.

The artist birdy is also a young adult, this may also be the reason young female's may relate to her most.

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Regarding Demographics, the majority of my audience fall under the category of E, being Unemployed, Students, Pensioners and Casual Workers. Regarding to Psychographics, my audience fall under two mainstreams, Strugglers; being seek escape, Alienated and disorganized. As their young and relate to the song, I feel they may fall under this category most. However primarily based on Demographics alone I feel my audience would fit under Aspirers; Seek status, Materialistic,acquisitive, orientated to image and appearance, persona and fashion. This fits younger people still in education.