Throughout my music video, it is seen that I use a few fade to black & white moments. I decided this would be most effective when doing my advert and digipak.  I also carry synergy to combine both of my digipak and advert. I used scenes in my music video, that are known for my digipak, instead of screenshotting the video, I went to the scene and done a photoshoot with my model. I feel like as these combine so much together, the audience will see and recognize the scenes; and that would make them more eager to buy it.

I also got the idea of my advert and front cover of my digipak from Birdy. In Birdy's digipak for 'Fire Within' and a few other of her albums, she uses the same text and uses hints or all of the pictures are black & white; so I tried to combine synergy with birdy's digipak too.

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